dwasson
05-11-2005, 09:00 PM
NEW YORK (DPI) - In a move signaling dissatisfaction with spiraling costs, Sony Electronics USA has fired Director of Difficult Rebate Acquisitions and Innocuous Check Mailings Rick Margot. "We had a sharp spike in consumers obtaining rebates from our products and actually cashing those rebate checks," said spokesman Myla Findle. "That's an expense we don't figure into the budget." Some industry watchers say the firing was unfair and point to Margot's refusal to allow Internet redemption and decision to mail payments in envelopes disguised as junk mail marked "You May Have Already Won." Innovative or not, consumer satisfaction ratings on the Sony rebate system rose to an unheralded 34 percent, a level unacceptable by industry standards. "When that many people think their money is their money, you are certainly out of a job," said one insider.