Honda Commercial

[Directedby]

Wish Mercury was as creative.

http://home.attbi.com/~bernhard36/honda-ad.html

[chrtra1]

That's an awesome clip. It's kind of hard to believe that there were NO special effects used in making that.

[RF Overlord]

Yah, I read about the making of "Cog"...

You think directing a Batman movie was tough...! :D

[Bigdogjim]

WOW :beer:

[jgc61sr2002]

Very interesting. Excellent. John.:coolman:

[notacop]

nice clip... only if their cars were this interesting... anyway, do you have any idea if/when/where this will air. i guess prob not in u.s. cause of the right hand drive and all?

[Wags]

There were a few effects in that clip. Look at how the tires magically stay still on that ramp, without rolling down, and then roll uphill, not losing any speed, to the next one. It was an effect, or zero gravity and magnetics!

Wags

[gonzo50]

Very imaginative and thought out clip, must have been time consuming for the set up to work correctly.:eek::up:

[NYSP618]

I had the entire article, it took over 4 days to do the shoot and over 600 takes. The tires did have metal in them that when placed right did allow them to roll uphill, all in all really creative.

[RF Overlord]

This link (http://www.dailytelegraph.co.uk/news/main.jhtml?xml=/news/2003/04/13/nhonda13.xml&sSheet=/news/2003/04/13/ixhome.html) explains how the whole thing was done...read it and then y'all will get my "Batman" comment above...

[chapel1]

Very cool,now I wish I had knowen about the accord wagon before we bought my wifes sedan?

[gja]

That is an example of truly phenomenal creativity. There is simply no substitute for a really fresh idea in advertising. That is a 'one-in-a-million' ad. The writer and creative production team need to be given raises, that is what marketing is ALL about.
Nobody who ever sees that spot will forget it, now THAT'S brand recognition!