CBT
08-31-2010, 05:02 AM
Anybody here own one back in the day?
Classic Ads: Brap! Brra-a-a-ap! (http://comiccoverage.typepad.com/comic_coverage/2008/04/classic-ads-bra.html)
Little boy love guns. They love pretending to shoot guns. In fact, boys probably pretended to shoot guns before they were actually invented. Looking back at my own childhood, a virtual arsenal of toys guns was scattered throughout the neighborhood: Daisy B-B guns, Wham-O Air Blasters, rifles with puffs of simulated smoke, and....the king of all kiddie firearms:
http://comiccoverage.typepad.com/comic_coverage/images/2008/04/09/m16_marauder.jpg (http://comiccoverage.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/09/m16_marauder.jpg)
(click on the ad for a larger view)
Appearing on the backs of DC comics cover-dated August of 1967, the simple illustration of a lucky lad packing serious heat and the alluring sales pitch was enough to get any boy to break into his piggy bank. The first selling point?...
http://comiccoverage.typepad.com/comic_coverage/images/2008/04/09/wow.jpg (http://comiccoverage.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/09/wow.jpg)
Sure, considering most of us boys would settle for stray tree branches or baseball bats as impromptu gun stand-ins, "authenticity" wasn't high on our list....but when a toy gun was said to be the most authentic toy gun we've "ever seen", well...that captured our moth-like attention spans.
Here...you be the judge. The top photo is an actual M-16 5.6 mm assault rifle, and the bottom photo is an actual Mattel M-16 Marauder:
http://comiccoverage.typepad.com/photos/uncategorized/2008/04/09/m16toycomp.jpg
Sidenote: When the M-16 was used by American forces in Viet-Nam, its small size, use of plastic parts and frequent jamming caused frustrated soldiers to apply the term "You Can Tell It's a Mattel" to the troubled weapon (which happened to be the toy company's official slogan at the time). In fact, this disparaging label was so common, an actual urban legend popped up claiming that soldiers noticed the Mattel logo on the M-16's handgrip, which Mattel had supposedly manufactured. No doubt Mattel's toy M-16 further blurred the distinction between myth and reality.
Okay, back to the ad: As cool as the promise of visual authenticity was, it was the M-16 Marauder's authentic sound that really grabbed our imaginations...
http://comiccoverage.typepad.com/comic_coverage/images/2008/04/09/m16_3.jpg (http://comiccoverage.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/09/m16_3.jpg)
What more could a young lad ask for than "a solid blast a whole minute long"? With the "loud, realistic sound of the actual M-16 rifle", no less?
(Because if anyone could verify its uncanny similarity to the sounds of an actual M-16 rifle, it was midwestern grade school boys with not even a millisecond of real weapon experience).
Well, because the toy gun looked and sounded so much like the real thing, it quickly fell out of fashion as anti-war sentiment grew through the late 60's, to the point where toy guns were virtually gone from stores by 1969. However, enough of the M-16 Marauders remained in toy boxes and were passed down from big brothers for me to experience their "authenticity" during my early-to-mid 70's boyhood.
As time wore on and the moral landscape steadily darkened, kids packing ultra-realistic toy firearms became a thing of the past as cartoon-like fantasy guns and orange-tipped machine guns eventually replaced their "authentic" plastic predecessors.
http://comiccoverage.typepad.com/photos/uncategorized/2008/04/09/modern_guns.jpg
Classic Ads: Brap! Brra-a-a-ap! (http://comiccoverage.typepad.com/comic_coverage/2008/04/classic-ads-bra.html)
Little boy love guns. They love pretending to shoot guns. In fact, boys probably pretended to shoot guns before they were actually invented. Looking back at my own childhood, a virtual arsenal of toys guns was scattered throughout the neighborhood: Daisy B-B guns, Wham-O Air Blasters, rifles with puffs of simulated smoke, and....the king of all kiddie firearms:
http://comiccoverage.typepad.com/comic_coverage/images/2008/04/09/m16_marauder.jpg (http://comiccoverage.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/09/m16_marauder.jpg)
(click on the ad for a larger view)
Appearing on the backs of DC comics cover-dated August of 1967, the simple illustration of a lucky lad packing serious heat and the alluring sales pitch was enough to get any boy to break into his piggy bank. The first selling point?...
http://comiccoverage.typepad.com/comic_coverage/images/2008/04/09/wow.jpg (http://comiccoverage.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/09/wow.jpg)
Sure, considering most of us boys would settle for stray tree branches or baseball bats as impromptu gun stand-ins, "authenticity" wasn't high on our list....but when a toy gun was said to be the most authentic toy gun we've "ever seen", well...that captured our moth-like attention spans.
Here...you be the judge. The top photo is an actual M-16 5.6 mm assault rifle, and the bottom photo is an actual Mattel M-16 Marauder:
http://comiccoverage.typepad.com/photos/uncategorized/2008/04/09/m16toycomp.jpg
Sidenote: When the M-16 was used by American forces in Viet-Nam, its small size, use of plastic parts and frequent jamming caused frustrated soldiers to apply the term "You Can Tell It's a Mattel" to the troubled weapon (which happened to be the toy company's official slogan at the time). In fact, this disparaging label was so common, an actual urban legend popped up claiming that soldiers noticed the Mattel logo on the M-16's handgrip, which Mattel had supposedly manufactured. No doubt Mattel's toy M-16 further blurred the distinction between myth and reality.
Okay, back to the ad: As cool as the promise of visual authenticity was, it was the M-16 Marauder's authentic sound that really grabbed our imaginations...
http://comiccoverage.typepad.com/comic_coverage/images/2008/04/09/m16_3.jpg (http://comiccoverage.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/09/m16_3.jpg)
What more could a young lad ask for than "a solid blast a whole minute long"? With the "loud, realistic sound of the actual M-16 rifle", no less?
(Because if anyone could verify its uncanny similarity to the sounds of an actual M-16 rifle, it was midwestern grade school boys with not even a millisecond of real weapon experience).
Well, because the toy gun looked and sounded so much like the real thing, it quickly fell out of fashion as anti-war sentiment grew through the late 60's, to the point where toy guns were virtually gone from stores by 1969. However, enough of the M-16 Marauders remained in toy boxes and were passed down from big brothers for me to experience their "authenticity" during my early-to-mid 70's boyhood.
As time wore on and the moral landscape steadily darkened, kids packing ultra-realistic toy firearms became a thing of the past as cartoon-like fantasy guns and orange-tipped machine guns eventually replaced their "authentic" plastic predecessors.
http://comiccoverage.typepad.com/photos/uncategorized/2008/04/09/modern_guns.jpg